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Strategic Writing for UX: Drive Engagement, Conversion, and Retention...

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From the Publisher

OReilly Media Inc.OReilly Media Inc.

Strategic Writing for UXStrategic Writing for UX

From the Preface

UX writing is the process of creating the words in user experiences (UX): the titles, buttons, labels, instructions, descriptions, notifications, warnings, and controls that people see. It’s also the setup information, first-run experience, and how-to content that gives people confidence to take the next step.

When an organization depends on individual humans performing specific behaviors like buying tickets for events, playing a game, or riding public transit, words are ubiquitous and effective. Words can be seen on screens, signs, posters, and articles, as well as heard from devices and videos. The text can be minimal, but is very valuable.

But what do those words do, how do we choose them, and how do we know when they work? This book provides strategies to use UX writing to help meet people’s goals while advancing our organizations toward converting, engaging, supporting, and reattracting those people.

We structure our voice throughout the content so that the brand is recognizable to its audience. We apply common UX text patterns to ease and democratize the task of writing, and we measure how effective the UX content is.

Torrey Podmajersky, UX, writingTorrey Podmajersky, UX, writing

Who Should Read This Book

If you need to write UX content on top of your usual job, you might be a marketing professional, technical writer, UX designer, product owner, or a software engineer. This book equips you with knowledge about what goals the UX content can accomplish, frameworks for writing it, and methods to measure it.

If you are or will be a UX writer, or if you’re a manager or leader who wants to support a UX writer on your team, this book also gives you methods to demonstrate the value of UX writing and the impact it makes. In this book, you’ll find processes and tools to do the work of writing and the work of partnering with design, business, legal, engineering, product, and other stakeholders sanely, creatively, and scalably

OReilly MediaOReilly Media

O’Reilly

O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.

At the heart of our business is a unique network of expert pioneers and practitioners who share their knowledge through the O’Reilly learning platform and our books—which have been heralded for decades as the definitive way to learn the technologies that are shaping the future. So individuals, teams, and organizations learn the tools, best practices, and emerging trends that will transform their industries.

Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.

Publisher ‏ : ‎ O’Reilly Media; 1st edition (July 9, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 194 pages
ISBN-10 ‏ : ‎ 1492049395
ISBN-13 ‏ : ‎ 978-1492049395
Item Weight ‏ : ‎ 12.8 ounces
Dimensions ‏ : ‎ 5.9 x 0.4 x 9 inches

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